Liz Wessel has heard more than her fair share of startup pitches in her career as a founder. Now, Wessel is fulfilling that desire to invest and advise founders full-time, by joining the early-stage venture capital firm First Round Capital as the team's newest investment partner. Wessel had met many of the partners at First Round Capital while she was still the CEO of WayUp. She shared that Y Combinator's managing director Michael Seibel counseled her directly on her decision to jump into venture investing full-time. And given the increasingly tenuous state of the seed market, she'll be looking for startup founders that are particularly knowledgable about their customer base and have "strong business fundamentals," she said.

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Persons: Liz Wessel, Wessel, WayUp, JJ Fliegelman, Fliegelman, Michael Seibel, Combinator, she's Organizations: WayUp, Yello, Google, First, YC